Gender: Both males and females equally
TV Shows: They are likely to watch TV shows in the thriller genre, such as Pretty Little Liars and Bates Motel
Films: They are likely to see at the cinema youth-orientated thriller and horror films: Don’t Breathe, Nerve, Girl on the Train and Blair Witch
Leisure Time: In their leisure time, they will stream films via iTunes, drink Starbucks coffee and other similar beverages; hang out with friends at eat at common restaurants like McDonalds and Nandos
Clothes: H&M, Topshop, Urban Outfitters and American Eagle
Media: A recent model of the iPhone for using internet on the go and outside of their homes; An expensive laptop to watch films and TV shows, as well to go on websites like Amazon to buy products online for their own enjoyment
Social Media: They would go on social media, like Facebook, Twitter and Instagram and use those to post pictures, videos, comments and posts about their everyday lives and to keep up with their friends and celebrities they follow. They will also use YouTube to watch trailers and pop culture entertainment
Good. You based your approach to profiling on NME's model. are making a film trailer entitled 'Risk' aimed at younger audiences who use social media, as your film involves young people who are brain-washed into risky behaviour through messages delivered through their mobile phones.
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